Every once in a while you meet one of those people who can just do it all, and do it well. It took me about 3 seconds to discover this in Eman after she joined us on the digital marketing team at Roots.
Behind her remarkable talent is a world's worth of kindness nestled away into her single being, affecting everything and everyone she comes into contact with. Whether it be through conversation about creative work, the complexities of life, or the latest episode of The Good Wife, Eman always leaves me inspired. Read on, you'll see.
Describe what brought you to what you're doing now.
Like most kids, I wanted to be a million different things growing up. However, I was always interested in computer science. This was mostly because I grew up seeing my dad flourish in that industry, and through spending time with him, I found programming really fascinating. I was 10 years old when my dad gave me my first HTML book, and I've been making websites ever since. For the longest time I also wanted to be a filmmaker. Any chance I'd get I was making movies. Ultimately, that was a big factor in my deciding to major in graphic design at York University. Design encompassed all my interests, but I was still able to do a minor in film so I could learn the practical elements. Upon finishing my undergraduate degree, I knew I wasn't finished with school just yet, so I decided to jump into a Masters of Design, specializing in Strategic Foresight and Innovation at OCAD. In terms of work, I've been with Roots Canada for a little over a year now as one of their web designers. I've also spent the past two years working with the 2015 Pan Am Games as a part of the Toronto Organizing Committee providing preliminary feedback on events and strategies for some of their future marketing campaigns. It's been amazing seeing that work come to life around the city! Otherwise, I've enjoyed taking on freelance work with the National Film Board of Canada, the David Suzuki Foundation, and the TIFF Bell Lightbox.
Before we dive deep, what exactly is multidisciplinary design?
Not entirely easy to explain, but a good comparison to what a multidisciplinary designer does is similar to that of a bumble bee. Bees cross-pollinate, covering a lot of ground, transferring pollen from one flower to another (usually within the same species of flower). Designers who are multidisciplinary in their process essentially jump from one area of practice to another, ranging from anywhere in technology to science, or the arts, and combine them all together under the same umbrella in order to take in the "bigger picture" of an entire system. This helps ensure that the final result, whatever it is, has explored more than one outcome or output.